7 Ways Deals Start as Conversations — and Why They Turn Into Complex Implementations

https://www.scribd.com/document/997582285/How-a-3-8M-ARR-B2B-SaaS-Prepared-for-the-2026-Data-Shift-by-Choosing-a-Relationship-Database-Over-a-Full-CRM-220586

Why the first conversation decides whether a deal will stay simple or become a mess Most people treat the first call like a discovery step, not a contract-defining moment