Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://dominicksgreatinsights.wordpress.com/2026/07/08/what-are-the-easiest-drinks-to-chill-fast-at-a-party/

Canned RTD cocktails like vodka sodas are popping up right next to craft beer on shelves—and it’s no accident. These grab-and-go drinks make tailgates and backyard BBQs way easier, combining convenience with serious flavor