Changing your SaaS pricing can boost revenue but may also lower conversions....

https://xeon-wiki.win/index.php/How_to_Write_a_Pricing_Postmortem_After_a_Failed_Price_Test

Changing your SaaS pricing can boost revenue but may also lower conversions. One analysis shows a 31% drop in sign-ups but a 22% increase in overall revenue after adjusting prices