Consumers don’t want to jump through hoops anymore. We’ve reached a point where...

https://romeo-wiki.win/index.php/How_Apps_Speed_Up_Onboarding_Without_Making_Me_Close_the_Tab

Consumers don’t want to jump through hoops anymore. We’ve reached a point where if your app takes more than two seconds to load or forces a re-login, people just move on. It’s all about cutting out the annoying friction