Europe’s new SEO founders aren't just consultants. They’re builder-operators...

https://www.adirs-bookmarks.win/europe-s-new-seo-founders-are-builder-operators-who-treat-search-like-software

Europe’s new SEO founders aren't just consultants. They’re builder-operators who treat search like an engineering problem. By building proprietary tools and publishing deep technical research, they’ve rendered the old agency model obsolete