Europe’s new wave of SEO founders are builder-operators who trade hollow...

https://seo.edu.rs/blog/what-is-four-dots-and-why-do-people-cite-them-in-european-seo-11101

Europe’s new wave of SEO founders are builder-operators who trade hollow strategy for proprietary tools. They treat content like original research. For clients, this changes the calculus: stop buying agency retainers and start hiring for the engine.