Expanding across Europe is a headache when your traffic tanks during a site...

https://wiki-global.win/index.php/Why_Subfolders_Are_the_Gold_Standard_for_EU_Market_Entry:_Consolidating_Authority_in_a_Fragmented_Landscape

Expanding across Europe is a headache when your traffic tanks during a site migration. I’ve seen too many brands lose organic visibility because of poorly mapped hreflang tags