How a $200M Retailer Replaced a Monolith with commercetools and Cut Time-to-Market by 70%

https://smoothdecorator.com/why-composable-systems-collapse-when-delivery-models-dont-match-reality/

How a $200M Retailer Got Stuck on a Monolith and Chose a Headless Path Two years ago a regional retailer doing $200 million in revenue ran into a recurring problem: every new promotion or checkout tweak required a three-month coordination