Modern entertainment platforms keep users hooked by blending data with design....

https://wiki-quicky.win/index.php/How_to_Personalize_Without_Creeping_Users_Out:_A_Guide_to_Ethical_UX

Modern entertainment platforms keep users hooked by blending data with design. Services like Spotify use deep personalization and analytics to curate your feed, while cross-device syncing lets you pick up exactly where you left off