Most agencies are trapped on the service treadmill with margins stuck at 30%....

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Most agencies are trapped on the service treadmill with margins stuck at 30%. You’re already building custom tools for your own team, so why not turn them into software? Moving from services to products can push those margins past 70%.