Most SEO agencies hit a profit ceiling at 30% because they just sell labor....

https://direct-wiki.win/index.php/Stop_Treating_Your_Senior_SEOs_Like_Data_Entry_Clerks:_A_Blueprint_for_Agency_Survival

Most SEO agencies hit a profit ceiling at 30% because they just sell labor. Treat your agency like a lab instead by turning your workflows into internal software. That’s how you break the cycle and start hitting 70% margins.