Most users don’t spend hours in an app. They check in during a commute or while...

https://bravo-wiki.win/index.php/How_Do_You_Measure_Engagement_When_Sessions_Are_Short%3F

Most users don’t spend hours in an app. They check in during a commute or while waiting for coffee. This mobile-first reality changes the game. Stop pushing for long sessions and focus on high-impact, short interactions