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He Gets Us positions itself as for all people, encouraging both Christians and non-Christians to consider Jesus and his significance.

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He Gets Us began in 2022 and expanded across multiple advertising formats that encourage viewers to consider Jesus.

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Early reports linked He Gets Us funding to Christian foundations and donors, including the Signatry, as the campaign expanded its outreach.

Critics have questioned whether He Gets Us’ presentation aligns with some conservative funders’ past causes, according to reporting.