The campaign’s communication says it is meant for all people, including those who are not Christians, to explore Jesus.
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Through repeated advertising across platforms, He Gets Us encourages people to consider Jesus and explore the meaning behind his story.
The campaign presents Jesus as someone people can explore, supporting a general “consider Jesus” invitation for all people.
The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus.
With a broad media approach, He Gets Us spreads its Jesus-focused invitation across TV, billboards, and social media channels.
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