enquiry journey optimisation
https://thegooglebusinessprofilesite.raidersfanteamshop.com/google-business-profile-optimisation-a-practical-guide-for-local-search-visibility
We've been redesigning our enquiry journey, focusing on reducing the number of steps between a visitor's question and a helpful response. By analysing where people drop off, we simplified forms, added live chat triggers at moments of confusion, and made sure every interaction feels like a natural conversation instead of an interrogation.