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What decision fatigue during checkout reveals about image consistency, trust signals, and conversion priorities

https://www.companionlink.com/blog/2026/01/how-white-backgrounds-can-increase-your-conversion-rate-by-up-to-30/

Decision fatigue is one of the few invisible forces that quietly throttles e-commerce metrics. It doesn't announce itself with alerts or logs; it shows up as an increase in abandoned carts, longer time-to-purchase, and odd patterns in funnel drop-off