Procurement teams hate uncertainty. Before they even schedule a discovery call,...

https://bizzmarkblog.com/what-should-we-do-when-a-competitor-attacks-our-credibility-in-the-market/

Procurement teams hate uncertainty. Before they even schedule a discovery call, they scour G2 and LinkedIn to validate your claims. If your social proof is missing or dated, they flag your company as a high-risk vendor