Putting your business on Google search without paying a dime with local SEO

https://www.slideserve.com/LanverhrHarlikguux/how-following-helpful-content-guidelines-can-improve-your-local-seo-visibility

If you want your business to show up on Google search without ads, local SEO is your ally. Claiming your Google Business Profile and optimizing for nearby search terms attracts local customers organically