Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop in organic CTR as AI Overviews fuel a massive rise in zero-click searches. Relying on stale monthly reports is a recipe for failure