Rank tracking is dead because the SERP is no longer just a list of links. With...

https://wiki-nest.win/index.php/How_Do_I_Measure_Brand_Visibility_Before_a_Click_Happens%3F

Rank tracking is dead because the SERP is no longer just a list of links. With AI Overviews causing a 30% CTR drop across European markets and zero-click searches becoming the norm, old reporting methods are useless