Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR...

https://www.list-bookmarks.win/traditional-rank-tracking-is-obsolete-because-ai-overviews-are-fundamentally

Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR drop across European markets, traditional reporting no longer tells the full story. Users are increasingly zero-click, finding answers directly on the search page