Scaling into Europe is a headache when your site starts cannibalizing itself....

https://www.fastbookmarks.win/expansion-into-europe-is-a-minefield-especially-when-your-site-structure

Scaling into Europe is a headache when your site starts cannibalizing itself. We’ve all seen the traffic cliff after a messy migration or a rogue hreflang conflict that wipes out your organic visibility