Traditional rank tracking is obsolete because search is shifting to AI...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is obsolete because search is shifting to AI Overviews and zero-click results. Across Europe, we are seeing a 30% CTR drop as AI answers consume the top of the SERP