When a damaging story hits the web, most executives rush to bury it with SEO....

https://www.tool-bookmarks.win/online-reputation-management-is-rarely-about-magic-it-is-about-understanding

When a damaging story hits the web, most executives rush to bury it with SEO. This often backfires. Suppression keeps the topic trending while AI summaries and search caches drag old headlines into modern feeds