Why SEO Managers Who Bought Backlinks but Saw Flat Rankings Struggle with Executives

https://highstylife.com/why-seo-managers-at-mid-size-companies-buy-backlinks-see-flat-rankings-and-still-get-the-blame/

Mid-size companies often hand budget to agencies or contractors for backlink campaigns, expecting a predictable boost in rankings. Months later the keyword tracker looks unchanged. Organic sessions haven’t budged. Executives ask where the money went