Will laminitis support feed Ever Rule the World?

http://www.kentuckynewsdesk.com/news/story/582403/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Horse feed rehabilitation feed helps support gut health, feed intake and stable condition after being unwell, journeying or heavy work